The Power of Frozen


For anyone with girls under the age of 10 (give or take), the power of Frozen is probably something entirely different to what I am posting about today. It is all about Iceland and how they have cleverly served us the freshest and safest food for years… and now they have decided to completely spoil us with their new #poweroffrozen food range.

I got to attend an incredible lunch event put on by Iceland Foods (you know, that’s why moms… and dads… and Peter Andre go to Iceland.) The event was held at Aveqia on 17 September 2015. I can’t ooh and aah more about the venue, it is absolute perfection, and what every foodie’s dreams are made of. And not just that but the event was attended by the exec team and I actually got to sit next to and chat with one of Iceland’s Managing Directors, Nick Canning, about what inspires the range.

Iceland is actually here to add value to us and far too many of us overlook the power of frozen foods in our lives. Here are some of the key points I took away from my chat with Nick, with my added quirky burnt orange spin to it.

Frozen is Fresh and Nutritious

Frozen foods are packed so fresh, within hours of harvesting and loaded with nutrients which are locked in and preserved by the freezing process.

Frozen Food is Good for Your Budget

Now I did not say it is cheap but frozen food is a high quality product which can actually save money!!! I can personally attest to the fact that, whilst I love fresh produce, I often buy more than I have time to cook; and sadly end up throwing some of it away. So when you think about it, you waste less therefore you spend less. In fact according to Iceland Foods you can save up to a whopping £250 a year!

Frozen Food Can Help the Environment

The previous point leads onto this one. Less wastage, less rubbish, reduced waste to landfill…. I could go on.

Frozen Foods Make Life Easy

I can attest to this. Guys, I have got a full time job, a part time blog, 3 kids and a husband. Are you kidding? As much as I love cooking, on some days it is just not practical to whip up a gourmet meal. Sometimes microwave steaming is the definition of cooking. 4 minutes flat!

Frozen Foods Are Good for the #Fitfam

I said it before. Locked in nutrients that do not dwindle in the fridge as the days go by. And come on, do you really enjoy making raw smoothies with 5 day old kale which has been sitting in the fridge? Tell the truth.

The #PowerOfFrozen Range

Now onto the deliciously delivered bit of the entire event… the food! You will be completely surprised at just how much Iceland wants to spoil us. I am not talking about frozen peas and mixed veggies people, I am talking about real food. Here are the ones I sampled, and to be honest, not a single one disappointed me.

Sweet Potato Fries


I have tried to make sweet potato fries in the oven. I tasted Iceland’s ones and I will never be the same. Absolutely crunchy and delicious.

Red Snapper on Lentils


I would really like to know how this was cooked because when I shared this picture on Instagram, it was so popular. Being an African foodie, I thought this passed for a fantastic West African meal with a couple of oven roasted plantains on the side. Yum!

Slow Cooked Beef Bourguignon


The picture says it all. Winter is coming but with an Iceland meal like this, you know a chef or two and nutritionist has already taken care of the portion control. If you eat two helping, then the “syns” are on you. (By the way they have got a Slimming World range, an answer from Heaven)

New Zealand Leg of Lamb


Come on now! Sweet and tender! Nom nom. Yum yum. Yum. Nom!

And all this was just the tip of the “Iceland”, there was this concoction of carrot and cardamom soup that I had never tasted before. It was so good. We also sampled sole and asparagus and a fruity spiced grain dish. And that’s not all they have to give.

Go to Iceland and Try the #PowerOfFrozen Range

The have soufflé!!!!!!!


I can assure you. You may not shop there on the regular but it will be worth your time. It will not disappoint.

Now, who is having a dinner party? Fancy some dessert? Here’s a menu.


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  • Reply
    Northern Fish
    November 7, 2015 at 4:09 pm

    I believe some of the Icealandic fish that arrives is also from Norway…. we have sold many containers of stockfish to Icelandic companies who then re-export to Nigeria.
    But the fresh and frozen seaffod from the North Atlantic is of very good quality, Many thanks for sharing. Very nice blog.

    • Reply
      December 3, 2015 at 12:40 am

      Thank you. Your comment is very informative.

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